A local visibility audit, end to end
The full audit process we run before any local SEO work, documented on a fictional business so the method is visible.
This is a self-initiated concept piece, not client work. No client names, results or metrics are claimed anywhere on this page.
The premise
This documents our audit method on a fictional business. Nothing here is a client, and no results are claimed — the point is to make the process legible before you pay for it.
Step one: the canonical record
Everything starts from one decision: the exact name, address and phone number, written once. Google Business Profile is the source of truth, because that is what the map pack reads.
Until that exists, no other local work can start — which is why we ask for it first.
Step two: find every mention
Search the business name, the phone number and the address, each in quotes. Every result listing the business is a record to check: directories, social profiles, old listings, aggregators, and the site's own footer and schema.
Step three: classify
- Correct — leave alone
- Claimable and wrong — claim, correct
- Unclaimable and wrong — request correction or removal
- Duplicate — request merge
Step four: fix the site itself
The site is the easiest to control and the most often wrong. Footer, contact page and structured data all have to state the same thing as the profile.
Step five: the profile
Categories drive more visibility than most owners expect and are usually set once and forgotten. Then services, hours, attributes, photographs, and a review process that asks at the right moment.
What this demonstrates
Method, not outcome. When we run this for a real business, the deliverable is the audit sheet and the corrected records — and the reporting is against calls and enquiries, never against a ranking screenshot.
Let us look at what you have.
Send us your current site and what you want it to do. We will tell you what is worth fixing and what is worth rebuilding — before anyone talks about money.