Google Business Profile
The highest-leverage local channel and the most commonly neglected. Correct listings, consistent details everywhere, and a review process that runs itself.
The highest-leverage local channel
For a business that serves an area, the map pack is often worth more than the organic results below it — and it is usually the least maintained thing a small business owns.
Setup and optimisation
- Correct categories, which drive more of your visibility than most owners realise
- Services, hours, attributes and description filled in completely
- Real photographs, posted regularly rather than once at setup
NAP consistency
Your name, address and phone number have to match everywhere they appear — your site, your profile, directories, social profiles. Not approximately: exactly.
Inconsistent details are read as uncertainty about which business is which, and the ranking cost is real.
Reviews
A process that asks at the right moment, makes it easy, and gets responded to. Review volume and recency both matter, and both are within your control.
Posts and questions
The profile is a live surface, not a directory entry. Keeping it current is a small recurring job with a disproportionate payoff.
What is included
- Profile setup and optimisation
- NAP consistency across the web
- Review generation workflow
- Posts, photos and Q&A
Let us look at what you have.
Send us your current site and what you want it to do. We will tell you what is worth fixing and what is worth rebuilding — before anyone talks about money.