Skip to content
MADEV
Service

SEO

Search work that starts with what is structurally broken, not with a keyword spreadsheet. Crawlability and speed first, then content and links.

We start with what is broken

Most SEO engagements open with a keyword spreadsheet. Ours opens with a crawl, because there is no point targeting a keyword on a page Google cannot render, will not index, or takes four seconds to load.

Technical

  • Crawlability, indexation and canonical structure
  • Core Web Vitals and page speed
  • Structured data — the schema that decides how you appear in results
  • Internal linking, redirects, and cleaning up what previous work left behind

On-page

Content organised around what people actually search for and what they need to see to act. Titles and descriptions written to be clicked, not to hit a density target.

Local

If you serve a geographic area, local is usually the highest-leverage work available — and the most commonly neglected. Consistent details everywhere, correct listings, and a Google Business Profile that is actually maintained.

A NAP mismatch between your site and your Google Business Profile actively suppresses local ranking. It has to match character for character.

Reporting

Against enquiries and revenue where tracking allows it. A chart of traffic on its own does not tell you whether the work paid for itself.

Intersecting angular planes of a dark building

What is included

  • Technical audits and fixes
  • On-page and content structure
  • Local and map-pack visibility
  • Schema and structured data

Let us look at what you have.

Send us your current site and what you want it to do. We will tell you what is worth fixing and what is worth rebuilding — before anyone talks about money.